Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Create SMS Campaign bizM3 BLOG
 
 

Packages
SMS stands for Short Message Service. It is a technology that enables the sending and receiving of messages between mobile phones. SMS first appeared in Europe in 1992. It was included in the GSM (Global System for Mobile Communications) standards right at the beginning. Later it was ported to wireless technologies like CDMA and TDMA. The GSM and SMS standards were originally developed by ETSI. (ETSI) is the abbreviation for European Telecommunications Standards Institute. Now the 3GPP (Third Generation Partnership Project) is responsible for the development and maintenance of the GSM and SMS standards.

As suggested by the name "Short Message Service", the data that can be held by an SMS message is very limited. One SMS message can contain at most 140 bytes (1120 bits) of data, so one SMS message can contain up to:

  • 160 characters if 7-bit character encoding is used. (7-bit character encoding is suitable for encoding Latin characters like English alphabets.)

  • 70 characters if 16-bit Unicode UCS2 character encoding is used. (SMS text messages containing non-Latin characters like Chinese characters should use 16-bit character encoding.)

SMS text messaging also supports languages internationally. It works great with all languages supported by Unicode, including Arabic, Chinese and Japanese.

Besides text, SMS messages can also carry binary data. It is possible to send ringtones, pictures, operator logos, wallpapers, animations, business cards (e.g. VCards) and WAP (Mobile Web) configurations to a mobile phone with SMS messages.

One major advantage of SMS is that it is supported by 100% GSM mobile phones. Almost all subscription plans provided by wireless carriers include inexpensive SMS messaging service. Unlike SMS, mobile technologies such as WAP and mobile Java are not supported on many old mobile phone models.

 

 
 
   

bizM3.com © 2009. All rights reserved. | Privacy Policy | Terms & Conditions | Affiliate Program | Support | Contact Us