Glossary

Short Code - short numeric numbers (typically 4-6 digits) to which text messages can be sent from a mobile phone. bizM3 "Short Code" is 30101.

Keywords - a word or name used to distinguish a targeted message within a Short Code Service. Think of it in terms of the Internet and domain names. Think of a Short code as similar to a domain name and a Keyword similar to a user name.

SMS Opt in - Mobile based permissions! SMS is a feature available with practically all modern mobile phones that allow users to send and receive short text messages, the "Opt in" is to protect users from unwanted text messages (SPAM). It guarantees marketing messages are always welcome because of permission-based marketing campaigns (opt-in) so messages are sent only to those who have requested them.

Voice to SMS (IVR) - Interactive Voice Response is interactive technology that allows a computer to detect voice and keypad inputs. IVR technology is used extensively in telecommunications and allows users that do not text to participate in SMS Marketing by receiving a text just by making a phone call.

Voting/Polling/Survey/Trivia - turns the standard mobile phone into an interactive terminal for participants to send immediate responses. Anyone with a cell phone can respond via SMS. Results are tallied and displayed in seconds online.

Text to Win - Text messaging platform is a more efficient, automated way to hold a sweepstakes as opposed to traditional means. Text to win sweepstakes replaced its former paper sign-ups and eliminates the need for paper and notifies the contest winners automatically via SMS when the contest is over.

Mobile Web (WAP) - "Wireless Application Protocol" is used to enable access to the Mobile Web from a mobile phone. WAP sites are websites written in, or dynamically converted to, WML (Wireless Markup Language) and accessed via the WAP browser. Before the introduction of WAP, service providers had extremely limited opportunities to offer interactive data services.

Kiosk/Digital Signage - a Kiosk can be a booth providing a computer-related service, such as an Automated Teller Machine (ATM). Another type of Kiosk offers tourist information or directions to a store in a Mall…those are some examples. Digital signage is a network of customizable digital displays that you can control electronically using a computer, allowing you to change your content remotely for the most targeted messaging possible. Both are popular mediums to launch mobile marketing campaigns.

M3 Enterprise Manager – bizM3's M3 Enterprise Manager is a state-of-the-art enterprise level content management and distribution platform that allows you to create a multi-tiered user account structure on which your staff can collaborate remotely via the platform on a campaign. You may rearrange your account structure at any time to accommodate new campaign assignments or staff changes. You may also distribute selected content to specific account groups with just a few clicks. This patent pending technology will optimize your work flow efficiency within the organization regardless of the geographic or hierarchical nature of the organization.

Chit Clicks - This is bizM3's "e-Coupon Opportunity" and social network…The redemption rate of e-coupons is 11 times higher than the printed variety…Go Green! Currently under development, this online site will send coupons to a mobile phone, printer or email box. Imagine getting paid by sharing a coupon with a friend...Visit ChitClicks.com to post or get coupons.

SMS
SMS stands for Short Message Service. It is a technology that enables the sending and receiving of messages between mobile phones. SMS first appeared in Europe in 1992. It was included in the GSM (Global System for Mobile Communications) standards right at the beginning. Later it was ported to wireless technologies like CDMA and TDMA. The GSM and SMS standards were originally developed by ETSI. (ETSI) is the abbreviation for European Telecommunications Standards Institute. Now the 3GPP (Third Generation Partnership Project) is responsible for the development and maintenance of the GSM and SMS standards.

As suggested by the name "Short Message Service", the data that can be held by an SMS message is very limited. One SMS message can contain at most 140 bytes (1120 bits) of data, so one SMS message can contain up to:

• 160 characters if 7-bit character encoding is used. (7-bit character encoding is suitable for encoding Latin characters like English alphabets.)
• 70 characters if 16-bit Unicode UCS2 character encoding is used. (SMS text messages containing non-Latin characters like Chinese characters should use 16-bit character encoding.)

SMS text messaging also supports languages internationally. It works great with all languages supported by Unicode, including Arabic, Chinese and Japanese.

Besides text, SMS messages can also carry binary data. It is possible to send ringtones, pictures, operator logos, wallpapers, animations, business cards (e.g. VCards) and WAP (Mobile Web) configurations to a mobile phone with SMS messages.

One major advantage of SMS is that it is supported by 100% GSM mobile phones. Almost all subscription plans provided by wireless carriers include inexpensive SMS messaging service. Unlike SMS, mobile technologies such as WAP and mobile Java are not supported on many old mobile phone models.

IVR - Interactive Voice Response
Interactive voice response, or IVR, is a computerized phone system that enables a person, typically a telephone caller, to make a selection from a voice menu. The selection is made using touch-phone keypad entries or voice responses. The phone system plays pre-recorded voice prompts and the person typically presses a number on a telephone keypad to select the option associated with the voice prompt. This interaction allows the individual to communicate with the phone system and thus the computer system to either obtain information or to process a transaction.

In addition to interacting with a caller in a personalized, customized manner through sophisticated branching that models an expert clinician, IVR systems have many optional features: transfer to live operator; outbound paging; immediate faxing or E-mailing of custom information following the call; report generation; and interactive scripts written in multiple languages and presented in both genders. IVR systems offer several advantages for clinical care.

Opt-In
It is required that you have some form of opt-in from the members of your database. The opt-in process confirms that you are not sending SPAM to cell phones. For example, SPAM is sending out text messages to a cell phone that didn't request the text or agree to be included in the marketing campaign. bizM3 gives you the tools needed to make sure the Opt-in process is in compliance with the FCC regulations.