IVR - Interactive Voice Response
IVR is perhaps the most common and yet the most overlooked mobile marketing medium. More than just the typical automated attendant features, IVR applications can provide highly interactive experiences with consumers, including banking, televoting, purchases, order placement and credit card transactions. IVR technology is used extensively in telecommunications and allows users that do not text to participate in SMS Marketing by receiving a text just by making a phone call. This level of interactivity provides an ideal touch point for marketers to engage with their consumers and bizM3 can help make it happen.
