Mobile Marketer Homepage Feed
| 09/08/2010 12:00 AM |
| Why mobile is a must this holiday season |
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The huge potential of mobile will be realized this holiday season as brands go all in ramping up their multichannel marketing strategy during this crucial, challenging time of year. |
| 09/08/2010 12:00 AM |
| Lexus boasts superior engineering with in-app mobile ads |
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Lexus is promoting the handling capabilities of its 2011 IS sedan via its multichannel “Wield Precision” campaign that includes in-application mobile ads. |
| 09/08/2010 12:00 AM |
| Demand-side platform will lead to increase in mobile ad spend: Joule CEO |
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WPP Group’s global media investment management operation GroupM has launched what it claims is the first demand-side platform for mobile media and advertising. |
| 09/08/2010 12:00 AM |
| Burger King supports largest menu launch with mobile app - Mobile Commerce Daily |
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Mobile Commerce Daily today - Burger King supports largest menu launch with mobile app; Rue La La makes private sale shopping accessible on Android devices. |
| 09/08/2010 12:00 AM |
| IBM activates US Open sponsorship with augmented reality app |
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IBM partnered with the United States Tennis Association to activate its sponsorship of the US Open tennis tournament with the launch of an iPhone application featuring augmented reality. |
| 09/08/2010 12:00 AM |
| CTIA offers short codes for brands to engage consumers across Latin America |
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With the recent launch of the Latin America common short code initiative, enterprises, small businesses and brand marketers can now reach more than 500 million mobile subscribers via SMS. |
| 09/08/2010 12:00 AM |
| Danish brewer Tuborg's HTML5 mobile ad campaign sees 20,000 unique landing page visits |
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Danish brewer Tuborg ran a mobile advertising campaign based on HTML5 technology that drove 20,000 people to the program’s landing page. |
| 08/31/2010 12:00 AM |
| Accepting nominations for Mobile Publisher of the Year 2010 |
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Mobile Marketer is accepting nominations for Mobile Publisher of the Year 2010. The candidates must show all-round excellence in mobile content and advertising, offering an experience that is worthy of emulation. |
Latest articles from DMNews
| 09/08/2010 09:35 AM |
| Netflix strikes streaming deal with Nu Image/Millennium Group |
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Netflix said September 8 that it has reached a long-term deal to stream movies from independent film studio Nu Image/Millennium Group.
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| 09/08/2010 09:05 AM |
| Minimize the impact of customer churn in b-to-b |
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One of the big challenges facing business-to-business marketers is churn in the customer file. Churn is the result of the struggle to replace customers who leave with new customers.
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| 09/08/2010 08:15 AM |
| Better analytics drive better creative |
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Many marketers hate math. Really it's not their fault. Most had some dramatic experience in college where an evil math professor confused them so profoundly that they were scared for life.
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| 09/08/2010 07:35 AM |
| Private-sale e-commerce sites ride a second wave |
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After not hearing much over the summer about new private-sale e-commerce websites, all the rage earlier this year, exclusive-bargain online shops are gaining steam again.
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| 09/08/2010 06:19 AM |
| Statlistics releases 'Microwave Journal' list |
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Statlistics has released the 'Microwave Journal' list to the market.
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| 09/08/2010 03:25 AM |
| Campbell Soup serves up contest targeting younger consumers |
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The Campbell Soup Company is conducting the 'It's Amazing What Soup Can Do' campaign, using a sweepstakes to attract younger consumers. The overall effort includes mobile marketing, TV, print, online, radio and in-store media.
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| 09/07/2010 10:31 AM |
| DMA: Marketers begin to spend again |
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Direct marketers are beginning to invest again after weathering the recession by cutting costs, according to figures from the Direct Marketing Association. Digital media investment is leading the way, according to the organization.
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| 09/07/2010 09:56 AM |
| Brands turn to direct agencies for social media help: study |
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Brands are more likely to turn to direct marketing agencies for external social media planning and execution help than advertising, digital, PR and media planning and buying shops, according to a study conducted by PRWeek and public relations agency MS&L.
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| 09/07/2010 04:49 AM |
| Inbox Insider: Marketers should converse with consumers about e-mail prioritization |
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The e-mail marketing industry is abuzz, discussing the impact of Google's launch of its 'Priority Inbox' feature in Gmail.
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| 09/07/2010 03:26 AM |
| Virtual goods market could reach $2B this year: report |
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Virtual goods are becoming big business for the companies making them, as well as the marketers willing to attach themselves to social games, according to a report in 'The New York Times.'
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