Mobile Marketer Homepage Feed

02/03/2012 12:00 AM

Facebook must monetize mobile or risk shrinking revenues

While Facebook sees mobile as critical to its future growth, the growing number of people accessing the social network via mobile devices could negatively impact its advertising revenue unless it is able to begin monetizing its mobile usage.

02/03/2012 12:00 AM

Webinar on Feb. 23: Holiday Mobile Marketing: Lessons Learned for Future Holiday Efforts

Register for this free, hour-long webinar Feb. 23 discussing mobile's performance over the holidays, brands that got it right, lessons learned and best practice for 2012. Panelists from Michaels Stores, Dell, USA Today and sponsor Kony.

02/03/2012 12:00 AM

56pc of smartphone owners plan to use device during the Super Bowl: IAB

Fifty-six percent of smartphone owners said they planned to use their device while watching the Super Bowl XLVI, according to a new report from IAB.

02/03/2012 12:00 AM

Esquire enhances editorial content with mobile bar codes

Hearst Corp.’s Esquire magazine has tapped mobile bar codes to bring the cover of its February issue to life.

02/03/2012 12:00 AM

Grammy Awards mobile app lets users create, share musical experiences

The marketing campaign for the upcoming Grammy Awards includes a new mobile application that enables music fans to create and share their own visual musical experiences based on their favorite songs and photos.

01/26/2012 12:00 AM

Mars M&Ms stirs up hype for new product launch via mobile ads

Candy giant Mars is using mobile ads for its M&M brand to intrigue users about a new line of candies being launched during the upcoming Super Bowl.

01/24/2012 12:00 AM

Mobile Marketer's Classic Guide to Mobile Advertising

Mobile Marketer's Classic Guide to Mobile Advertising offers expert advice and best practice to brands, agencies, publishers and retailers on how to create, deploy and measure mobile ad campaigns and programs.

11/11/2011 12:00 AM

Mobile Marketer's Classic Guide to Mobile Commerce

Targeting retailers, mobile marketers and service providers, Mobile Marketer's Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.

Latest articles from Direct Marketing News

02/03/2012 03:50 PM

Quad/Graphics acquires Williamson Printing Corporation

Printer Quad/Graphics announced on Feb. 1 that it acquired Williamson Printing Corporation, a 128-year-old printer that specializes in short- to medium-run catalogs, books, direct mail and promotional products.

02/03/2012 02:34 PM

Amazon billed by Arizona for $53 million in sales taxes

Amazon claims that the state of Arizona has served the online company a tax bill for $53 million for uncollected sales tax.

02/02/2012 02:57 PM

Staples to launch tablet-optimized e-commerce site

Office supply retailer Staples is launching a new e-commerce site that optimized specifically for shopping on tablet computers.

02/02/2012 12:22 PM

Infogroup wins list management for Arizona Mail Order brands

Infogroup won list management responsibilities for Arizona Mail Order Company lists and databases, effective Feb. 1.

02/01/2012 02:01 PM

Let's do the Wave ... report

Digital agencies are coming along fairly well when it comes to mobile marketing strategy and execution — so says Melissa Parrish, senior analyst at Forrester Research and author of a recent report independently ranking the nine U.S. digital agencies "that matter most and how they stack up."

01/31/2012 10:00 PM

Delivered: Targeted consumer emails

What's in our mailbox this month: Targeted consumer emails from Panera's, Rewards "R" Us, Shari's Berries and Go Daddy. Who had a bright idea and what belongs in the trashbin?

01/31/2012 10:00 PM

GE Instagram contest targets shutterbugs

General Electric Company (GE), with digital agency Mekanism, invited its Facebook fans to participate in a photo contest that used Apple's Instagram app.

01/31/2012 10:00 PM

Hire a candidate who has a high ROL (Return on Life)

Imagine that you're about to interview a prospective new hire. You've read their resume, been briefed by HR and are feeling confident that your recruitment team has done their job well. Now, tear up the resume and step away from your desk. It's time to find out what the true value of this candidate is: their "ROL," or "Return on Life."

01/31/2012 10:00 PM

Is interest-based targeting replacing demographic targeting as the new model?

Demographic marketing has long been the industry standard, but does it have a future? Andrew Bailey, chairman at Proximity North America; Michael Benedek, president and CEO of Datonics; Gary Reisman, principal and founder of NewMediaMetrics; and Liz Deutch, EVP, global director, customer engagement at Draftfcb, weigh in.

01/31/2012 10:00 PM

Plug-ins: Email Marketing

Email marketing is no longer a one-to-many communications strategy. Today's marketers realize that customized, personalized and timely messages are what drive open rates, click-through and conversion. Consumers expect your messages to cater to their unique interests and purchase patterns. Our experts offer up their best advice to help marketers take advantage of consumer expectations.