IHOP

Client: IHOP • West Hollywood / Hollywood / Moreno Valley

Industry: Restaurant

Target Audience: Breakfast Lover's, all ages, races, genders

Campaigns:

1. Text IHOP to 30101: General opt-in campaign to build database. Any customer who opts-in becomes a member of IHop's Mobile Loyalty Club, and is entered to win a free side order. This campaign/offer only pertains to the three locations above.
2. Text IHOPWeHo to 30101: Opt-in campaign for the West Hollywood location – promoting specials and giveaways for that store location only.
3. Text IHOPHW to 30101: Opt-in campaign for the Hollywood location – promoting specials and giveaways for that store location only.
4. Text IHOPMV to 30101: Opt-in campaign for the Moreno Valley location – promoting specials and giveaways for that store location only.

Results: IHOP West Hollywood, Hollywood, and Moreno Valley was able to collect a database of customer contact information for customers specific to each location.